Stories that entertain. Worlds that transform.
Executive at Netflix. Founder of Magic In Motion Media. 15+ years building culture-defining content from the inside out.
I'm Tyy Sams — executive, entrepreneur, director, coach, and creator. Over fifteen years in this industry and I've worn every hat: production assistant on a major studio lot, director behind the lens, founder in the boardroom, and executive at one of the most powerful media companies in the world.
Through Magic In Motion Media, I develop and produce bold, culture-driven content that speaks directly to the experiences of Black women in America. We don't just make content — we build worlds, protect the process, and deliver with clarity.
My mission is simple and it's everything: to tell stories that not only entertain, but transform audiences and inspire. I bring the boardroom and the block into the same room — and I make it work.
"I don't just tell stories. I hold up a mirror to the world
and dare it to look — and be changed by what it sees."
"Every story I tell is an act of intention. To entertain is the invitation.
To transform — that's the mission."
— Tyy Sams · Founder, Magic In Motion Media
From major studio ecosystems to streaming giants — I've operated at the highest levels and I bring that precision to every project and partnership.
50+ projects, shows, and films. I develop, produce, and direct character-forward stories with premium execution and culture at the center.
No fluff, no filler. I coach high-achievers and next-gen creatives who are ready to bet on themselves and need someone real in their corner.
Keynotes and panels that actually move people. Street-smart and boardroom-sharp — I know how to make every audience feel seen and activated.
The real reason code-switching is costing you more than you think — and what to do instead.
Energy without direction is just chaos. Here's how I learned to channel mine into a sustainable business.
Imposter syndrome isn't a diagnosis — it's a habit. And like any habit, it can be unlearned.
Whether you're looking to book a coaching session, bring me in as a speaker, collaborate on content, or just connect — I want to hear from you. Let's talk.